Media Kit

Logos, colors and copy for press, partners and sponsors. Use the files as they are: please don't recolor, stretch or redraw the marks.

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Logos

Marks

Lead with the Primary Club Crest or a Guardian lockup. Pick the file made for your background rather than recoloring a mark.

Primary Club Crest

The lead mark.

SVG PNG

Guardian Lockup — dark

For navy, blue and dark backgrounds.

SVG PNG

Guardian Lockup — light

For white and light backgrounds.

SVG PNG

Wordmark B — Guardians

Display use on dark backgrounds.

SVG PNG

Guardian Crest

Small placements and avatars.

SVG PNG

Block R Crest

Favicons and the smallest sizes.

SVG PNG

Colors

Palette

Navy: #12284C; RGB 18 40 76; CMYK 100 87 42 41; PMS 2767 C

Electric Blue: #0071CE; RGB 0 113 206; CMYK 91 53 0 0; PMS 285 C

Yellow: #F1CB13; RGB 241 203 19; CMYK 7 16 100 0; PMS 7405 C

White: #FFFFFF; RGB 255 255 255; CMYK 0 0 0 0; —

Charcoal: #2C2E35; RGB 44 46 53; CMYK —; —

Typography

Inter

Guardians

Rockford, IL · Est. 2019 · Semi-Pro & Academy

One typeface, set by weight: 900 for headlines, 800 for uppercase labels, 400 for body copy. Inter is free from Google Fonts. The lettering inside the logos is custom artwork, so use the logo files rather than typing the club name to match.

About the club

Boilerplate

Use Rockford FC for the club and the Guardians for the men's first team.

Short

Rockford FC is a semi-pro soccer club and youth academy for the Rockford, Illinois community. Founded in 2019, the club fields the Guardians, its men's first team, and the Rockford FC Academy for players U13 through high school.

Long

Rockford FC is a semi-pro soccer club and youth academy for the Rockford, Illinois community. Founded in 2019, the club fields the Guardians, its men's first team, who play indoor in MASL3 and outdoor in the Greater Chicago Soccer League and the Midwest Premier League, and were GCSL U23 champions in 2024 and 2026. The Rockford FC Academy, formerly Winnebago Storm, develops players from U13 through high school. Rockford FC operates under Umoja Sports Group, a 501(c)(3) nonprofit.

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